Most VCs / PE firms are…

experts at investing in founders, especially founders who have a big vision, but as you clearly know, vision alone isn’t enough to make a
company thrive. Many are not not marketing experts, they struggle to find it intuitive or cost effective to develop a defensibly strong multi-channel marketing strategy. 

But you don’t have to, a Fractional CMO, gives your holdings the benefit and insight of a CMO without tying up all the capital that is needed for implementation and growth. Your companies will have confidence in direction through our unique Exponential Marketing Framework™ process, along with leadership and key decision making.

“Expertise and leadership you need, predictable results you desire without the unnecessary allocation of capital”.

Problem: Experiencing stagnant growth in lead growth (MQLs & SQLs,) revenue, profit and lost 10% of critical market share.

Solution: Deployed the Functional Marketing® Framework and developed a detailed Digital Marketing Transformation / Virtual Experience Roadmap that identified several issues / pain points – revamped and redesigned digital footprint including website UX/UI, lead to sales conversion framework, increase in paid media effectiveness efficiency, based on financial goals not impressions, highly targeted paid ad campaigns based on true persona development.

The results in the numbers:

• Doubled the revenue and increased EBITDA 5x in less than three years.
• Posted +78% in same store MQLs, +67% service leads, and +68% used
  inventory leads.
• Gained +60% Share of Voice in same store markets vs competitors -29%.

Quote from this client:

“Tom is highly experienced building and advancing a digitally focused marketing discipline supported by data analytics and best practices.

He quickly built out a high-performing team and provided leadership for the creation and implementation of digital, data-driven marketing campaigns that reduced customer acquisition costs and increased return on marketing spend.

Tom “gets it” and delivered the metrics and data needed to support spending plans and demonstrate the return on our investment..” CFO, Lazydays Holding, Inc

Problem: No clear marketing direction or systems to generate demand consistently and lack of a strong online reputation. No scalable demand-generation infrastructure (ad campaigns, funnels, automation, etc…) that predictably generate qualified sales appointments on autopilot.

Solution: Followed the Functional Marketing® Framework and Digital Marketing Transformation / Virtual Experience Roadmap and built out their entire demand generation framework, strong reputation growth strategy, highly targeted ad campaigns and marketing and sales automation.

The results in the numbers:

• Generated an incremental $45M in revenue, led by more than doubling online membership opt-ins and 22% increase in membership retention in two years.
• +30% in total membership revenue, +25% in same store membership growth and a 48% reduction in CAC.

Quote from this client:

“Tom is by far one of the best partners and teammates I have ever had. Since joining our team he has been one that listens, collaborates, elevates, and challenges. Whether strategizing on marketing, growth, or operations he is a true teammate that will support you and add value.

One of the most important things you need to know about Tom is how team-centric he is.  From the first day he joined our organization he elevated the entire marketing department.  Through both the development of existing team members and the recruitment of rock stars he incrementally increased the capability of his team.

Ultimately, under Tom’s leadership grew a department that improved performance and efficiency while challenging the status quo. I will jump at the chance to work with him again in the future.” COO, YOUfit Gyms

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.