From TruCMO
R.O.A.D 2 CMO
Current VP’s & Directors of Marketing
Aspiring to become a CMO?
Four weeks / four sessions are extraordinarily focused and have a high-octane curriculum to discover how to become a CMO in a competitive market. Small group coaching with 1:1 interaction to learning, gain access to resources that can be implemented NOW.
R.O.A.D.
2 CMO
Results
Focusing on achieving measurable outcomes from marketing initiatives – be known as a problem solver / result generator.
Optimization
Continuously optimizing marketing tactics for maximum efficiency and impact – get the attention of leadership with ROI / ROAS.
Adaptability
Emphasizing the importance of adaptability in fast-paced trends AI, MarTech, consumers need state and changes in the marketplace.
Determination
Demonstrating determination to push through obstacles and drive
marketing success through invitation and building / developing / enabling a world class team.
Let a “Tried and True” CMO coach you to the next level – don’t settle with imitations.
Curriculum
Four Weeks / Four Sessions
Each session is packed with valuable content, balancing theoretical knowledge with practical activities and discussions. The curriculum remains comprehensive but is delivered in a more intensive and focused manner.
Week 1
The Evolving Role and Mindset of a CMO
2-Hour Session:
- Exploring the role of a CMO in different business contexts and industries.
- Discussing how the role of a CMO has evolved and current expectations.
- Introducing strategic thinking and decision-making techniques.
- Balancing short-term tactics with long-term strategic planning.
Week 2
Building and Leading High-Performing Teams
2-Hour Session:
- Best practices in talent acquisition and team building.
- Understanding different leadership styles and their impact.
- Essential management skills for marketing leaders.
- Workshop activity focusing on team dynamics and leadership challenges.
Week 3
Marketing Strategy and Execution
2-Hour Session:
- Developing omnichannel marketing strategies.
- Leveraging data analytics and consumer insights for informed decision-making.
- Real-world scenario analysis and group discussion on strategic execution.
Week 4
Driving Business Growth and Fostering Innovation
2-Hour Session:
- Strategies for scaling marketing efforts for business growth.
- Building a culture of innovation and adapting to market changes.
- How to get noticed and get set at the Executive Table.
- Personal development planning and an open Q&A session.
About Tom Peterson:
Tom Peterson stands out as a dynamic Marketing Executive, boasting over 20 years as a marketing executive and strategist, 15 as a CMO. His diverse experience spans from $100MM VC/PE-backed companies to $1B publicly traded entities, focusing on driving growth, profitability, and spearheading high-performance teams..
Tom’s journey to becoming a Chief Marketing Officer is a tale of passion, perseverance, and strategic innovation. Starting his career with a keen interest in understanding market dynamics, Tom quickly ascended through various marketing roles, each time leaving a significant mark of
success. His unique approach combined creative marketing strategies with data-driven insights, consistently resulting in substantial revenue growth and brand recognition for the companies he worked with.
At the heart of Tom’s story is his transformative impact on marketing departments. He spearheaded initiatives that not only doubled revenues but also significantly improved EBITDA margins. His leadership in adopting cutting-edge digital marketing techniques led to groundbreaking campaigns, setting new industry benchmarks.
What truly sets Tom apart is his holistic understanding of how marketing serves as the engine of a company’s growth. He believes in not just leading teams but nurturing future leaders, emphasizing the importance of adaptability, and the foresight to stay ahead of market trends.
Aspiring CMOs can find inspiration in Tom’s journey. His story is not just about achieving personal success but about elevating the role of marketing in driving business outcomes. Engaging with Tom offers a unique opportunity to learn from someone who has not only reached the pinnacle of marketing leadership but has also helped shape the future of the industry.