Tom Peterson Fractional CMO
Get the marketing leadership you needI provide Fractional CMO services that help VCs & PE backed startups to mid-sized companies quickly optimize current advertising investments while uncovering new revenue channels to accelerate growth and enterprise value.
Growth
Leadership
Strategy
Journey
Don’t Settle For Less
Marketing leadership that gets results.
I’d love to help your company build a profitable marketing department
Question: Looking for executive level marketing leadership that will drive predictable growth for your business without the unnecessary ramp-up time, painfully long project timelines and large allocation of capital and commitment?
Answer: If Yes, then a “Fractional CMO” is what you need.
Why choose TruCMO?
I’m a tried-and-true CMO who rolls up my sleeves, solves big problems, drives measurable performance and builds a marketing framework for the future – without the unnecessary ramp-up time, painfully long project timelines and large allocation of capital and commitment.
Since early 2000, I have been a performance based Marketing Executive & Strategist with over 20 years of proven success, 14 of those years as a CMO for several different industries and size companies ($100M Founder / Private Equity owned to $1B Publicly Traded) building, leading and enabling high performing teams of different sizes from 3 to 33.
Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!
Let’s Get Started
3 Easy Steps to Start your Journy
01. Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit for your business.
02. Strategy
An indepth meeting to deep dive into your needs. Share next steps and recommendations with a proposal.
03. Marketing Transformation
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Clients
Trusted by Top Companies Around the Globe
What is a Fractional CMO?
A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.
That’s what I do for VCs / PE backed startups and mid-size companies. I’d love to hear what your goals are…and help you reach them with marketing that gets results.
Let’s Work Together
Half Day Consulting
With a couple of weeks of prep via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
Fractional Chief Marketing Officer
You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I laid out.
Ongoing Advisor
You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I laid out.
Testimonial
“TruCMO provided a part time tried-and true CMO who rolled up their sleeves, solved big problems, drove measurable performance and built a marketing framework for the future – for a fraction of the cost of having a full time marketing executive.”
What Does a Fractional CMO Do?
Create your marketing strategy
Correct your messaging and positioning
Create systems for your team to follow
Map out your customer journey
Hire marketing employees and consultants to execute
Manage KPIs so your marketing makes you money
Leading the marketing department daily and inspiring / mentoring team members
Common Niche or need
Generate consistent demand
How to Know if You need a Fractional CMO:
- You are running your marketing team instead of being the CEO
- You’re not sure what campaigns to have your marketing team try next
- You don’t have your customer journey mapped out, or clear KPIs for your campaigns
- The underlying cause of so many businesses failing isn’t because of a lack of ideas. They fail because they can’t acquire customers profitably.
Get the Marketing Expertise You Need to Grow Your Business
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.